The Sustainable Development Commission has produced a booklet for businesses and with it a term that may (or may not) enter the mainstream of environmental lingo.
Product Roadmapping is, simply put, the concept of identifying the journey that a given product has taken, from initial concept (is it needed?) through to production, delivery, capacity for re-use and disposal.
The initiative aims to equip businesses to think about the "story" that their products tell and seeks to highlight the benefits of developing a sustainable journey for consumer products in terms of cost, PR and managing resource risk.
The booklet can be viewed or downloaded here.
Product Roadmapping is, simply put, the concept of identifying the journey that a given product has taken, from initial concept (is it needed?) through to production, delivery, capacity for re-use and disposal.
The initiative aims to equip businesses to think about the "story" that their products tell and seeks to highlight the benefits of developing a sustainable journey for consumer products in terms of cost, PR and managing resource risk.
The booklet can be viewed or downloaded here.
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