The poor relation in search engine terms - lying third behind Yahoo and Google - and having failed in its bid to acquire Yahoo, Microsoft is seeking to grow its search business by offering cash back on items purchased from retailers found via Live Search.
The scheme - only available to US residents at present - consists of Microsoft paying cash rebates of 2-30% of the purchase price of items bought when they are searched for through the Microsoft search engine.
With over 700 retailers in the US signed up to the scheme, it will be interesting to see what effect the initiative has on web users' search habits. Searchers will need to register with Microsoft in order to receive the payments, which are credited 60 days after the purchase.
The scheme - only available to US residents at present - consists of Microsoft paying cash rebates of 2-30% of the purchase price of items bought when they are searched for through the Microsoft search engine.
With over 700 retailers in the US signed up to the scheme, it will be interesting to see what effect the initiative has on web users' search habits. Searchers will need to register with Microsoft in order to receive the payments, which are credited 60 days after the purchase.
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