Sunday, October 10, 2010

Is Sharing the New Owning?

Report by Latitude Research and Shareable released this week shows that sharing, online and off, is on the rise.

Motives are partly to save money and also to improve the world, through strengthening relationships and reducing consumption.

Full report (16 pages) here. I found it a very stimulating read.

Report courtesy of Latitude Research and Shareable Magazine.

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